Copyblogger.com provides the following definition for copywriting:
Copywriting is designed to get the reader to take specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.
With the web copy I’ll write for you, I’ll provide you, you’ll have the opportunity to engage that new customer or client; demonstrate the benefits of the product or service you’re offering, and call them to action – making that phone call, enrolling in that newsletter, or placing that order.
A great article is comprised of three very important elements: a strong headline, a compelling hook, and content that grabs AND keeps your readers’ attention. The tone of a well-written article is distinctive; it reflects the nature of the topic and caters to the audience it aims to attract. It also possesses a striking balance between structure and creativity, and is always informative.
Through my experience in article writing, I’ve mastered the art of composing a great article. What that means for you: I’ll provide you with content that succeeds in attracting and retaining your audience.
To have commanding online presence, your website needs two key elements: distinctive design, and more importantly, high quality content. When done well, web content gives voice to your site and announces your presence in the marketplace.
The content I’ll write for you will establish communication between you and your audience; convey your authority; and attest to the benefits of the product, service, or information you have to offer. As a result, it will positively contribute to your current and future success.
Business & Corporate Communication
The most important elements in all business communication is clarity, sharpness, and appropriate word choice. Consequently, business correspondence carries the responsibility of succinctly communicating information or a message to its readers. This is particularly important for business-to-business and business-to-consumer correspondence, where communication is intrinsic of business/client relationships.
Whether it’s a consumer letter, an executive email, or a standard memo, what I’ll provide you will effectively and clearly communicate your intended message.
Corporate Bios | Professional Spotlights | Artist Profiles
If you’re presenting at an event, or being featured in an article, or running for office, the prospective audience will want to know more about YOU. A professionally written bio, spotlight, or profile aptly tells the story of who you are, details your accomplishments, and creates engagement with your audience.
Résumés & Cover Letters
To land that awesome job, you have to emerge from the sea of equally eager applicants as the best candidate for the position. A polished, well-constructed résumé and cover letter that highlights your skills and experience is exactly what you need to achieve this goal.
An effective cover letter explains WHY you’re qualified for the job. This gives you the opportunity to sell yourself – to elaborate on your experience, skills, and expertise.
My knowledge and experience in résumé and cover letter writing was built on creating tools for job seekers that have gotten them hired. I’ll do the same for you with a personally tailored résumé and well-written cover letter.
These items will that effectively defines HOW you’re qualified, and leads the way and create a vivid image of why you are an asset, and how the company will benefit from having you as an employee. The result – you’ll make a positive impression on any hiring manager or recruiter, and demonstrate why that you’re the best choice.
An audit is simply an assessment of what you currently have – and it’s a necessary exercise. Companies do inventory audits frequently to assess what they have and what they need. We often hear about financial audits, which is a close review of one’s current financial status for accurate reporting. Content audits are vital for the same reason. It’s critical to conduct a thorough assessment of the content in your storehouse. As your business, product, service offerings, and vision evolves, your content needs to follow suit to ensure your message is properly conveyed.
My content auditing service includes reviewing existing copy, images and pages to seek any areas of improvement that may exist, then present an action plan to edit that content so that it’s properly position to perform at optimal capacity.
linkedin professional profiles
LinkedIn is arguably one of the fast growing social media platforms of our time. There’s a multitude of opportunities to connect with other professionals, seek and secure prime employment opportunities, present your business, find new clients, and much more. Your LinkedIn profile simultaneously services as your digital business card and resume. As such, you want to sure that how you are presented is concise and polished. With my expertise in content and resume writing, I combine the two to provide an impactful presentation of who you are professionally, and the excellent products, services, skills, and experience you have to offer.