My mission as a professional and creative writer is simply this –

Each piece of content I create or manage aims to accomplish at least one (if not all) of the following  objectives:

INFORM | ENTERTAIN | ENCOURAGE | INSPIRE | PROMOTE | PROPEL

As both a creative and professional writer, I’ve had the awesome opportunity effective tools from one style of writing and apply it to the other style.  This ensure that anything and everything I write is fresh, intriguing, and unrivaled.

WORDS MATTER.  When used the right way, words are also EFFECTIVE.

Effectiveness is not the goal, but the standard – for my clients AND my content.