Copywriting
Copyblogger.com provides the following definition for copywriting:
Copywriting is designed to get the reader to take specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.
Engaging and Action-Oriented Copywriting
The copy I provide is designed to create opportunities for engaging new customers or audiences. It highlights the benefits and advantages of your product or service offerings. Most importantly, it drives readers to take action—whether it’s making a phone call, enrolling in a newsletter, or placing an order.
By focusing on audience engagement and actionable content, my writing helps boost your online presence and conversion rates. Let’s craft content that not only captures attention but also inspires action.
Articles
Crafting Content That Ranks and Resonates
A great article is comprised of three vital elements: a strong headline, a compelling hook, and content that both grabs and keeps your readers’ attention. The tone of a well-written article reflects the nature of the topic and caters to the audience it aims to attract. It also strikes a perfect balance between structure and creativity, always delivering informative content.
With extensive experience working with various media outlets and businesses, I’ve honed my skills in composing outstanding articles. What this means for you: engaging content that captivates your audience and shines a spotlight on your brand.
Content Writing
Building a Captivating Online Presence with High-Quality Content
Creating a compelling online presence that captivates and welcomes your audience hinges on producing high-quality, personalized content. When executed effectively, your web content not only gives voice to your site but also firmly establishes your position in the market.
The content I craft will establish clear communication between you and your audience, convey your authority, and highlight the benefits of what you offer. This will lead to positive contributions to your current and future success.
Corporate and Business Communications
Enhance Corporate Communications with Clarity and Precision
Effective corporate communications demand clarity, precision, and the perfect choice of words. Business correspondence must convey information succinctly, which is especially crucial in business-to-business (B2B) and business-to-consumer (B2C) interactions. Clear communication is the cornerstone of successful business and client relationships.
Whether it’s a consumer letter, executive email, standard memorandum, or press release, the content I provide will effectively and clearly communicate your intended message, ensuring your audience understands and engages with your communication.
Corporate Bios, Professional Spotlights, and Artist Profiles
Standout Professional Bios and Profiles to Showcase Your Expertise and Impact
If you’re presenting at an event, featured in an article, or running for office, your prospective audience will want to know more about YOU. A professionally written bio, spotlight, or profile effectively tells your story, highlights your accomplishments, and creates meaningful engagement with your audience.
Résumés and Cover Letters
Expert Resume and Cover Letter Services to Land Interviews Faster
To land that coveted job, you need to stand out from the sea of equally eager and qualified applicants. A polished, well-constructed résumé that highlights your skills and experience is essential to achieving this goal.
An effective cover letter explains why you’re qualified for the job, allowing you to showcase your experience, skills, and expertise.
I have a proven track record of creating tools for job seekers that got them hired. I can do the same for you with a personally tailored résumé and a well-written cover letter that creatively communicates why you are an asset and how the company will benefit from hiring you. The result: you’ll make a positive impression on any hiring manager or recruiter, demonstrating that you are the best choice.
CONTENT AUDITING
Optimize Your Content with a Comprehensive Audit
A content audit is a vital review to identify what you have and what you need. Conducting a thorough assessment of your existing content is critical. As your business and vision evolve, your content should adapt to ensure your message is effectively conveyed.
My content auditing service includes analyzing existing content (web pages, copy, and images) and identifying areas for improvement. This information will inform a tailored content editing plan designed to boost engagement and maximize search engine optimization (SEO) opportunities.
By focusing on these key elements, your content will be more engaging, relevant, and optimized for search engines, ultimately supporting your business growth.
LINKEDIN PROFESSIONAL PROFILES
Enhance Your LinkedIn Profile: Professional Copywriting and Resume Expertise
LinkedIn is one of the fastest-growing social media platforms, offering numerous opportunities to connect with professionals, secure prime employment, present your business, find new clients, and much more. Your LinkedIn profile serves as your digital business card and résumé, making it crucial to have a polished and concise presentation. With my expertise in copywriting and resume writing, I create impactful LinkedIn profiles that effectively showcase your professional identity. My services highlight your excellent products, services, skills, and experience, ensuring you stand out in the competitive marketplace.
Feel free to refine this further to suit your specific needs! If you need any additional assistance, just let me know.
Creative Writing: Fiction, Non-Fiction, and Poetry
The Power of Creative Writing: Captivating and Inspiring Audiences
Writing is my favorite form of artistic expression because it captivates audiences through vivid storytelling, relatable characters, clever wordplay, and vast imagination. Creative writing uniquely serves as a platform to entertain and inspire. Whether for social media, local theatrical productions, or new anthologies, creative writing skills are as essential as business writing expertise.
As a skilled writer in both areas, I combine imaginative flair with concise word construction to develop creative works that entertain, inspire, and keep your audience coming back for more.
Shawanda The Writer 