#STW Pro Writer Tip: Determine The WHY For Your Content

Shawanda James11:56 AM (24 minutes ago)
to me

If you want your content to be effective, it has to have purpose.

Shawanda The Writer

Establishing the “WHY” simultaneously accomplishes two important objective:

  1. It sets the goal for your content, and
  2. It creates the foundation for you to build on, so that you meet (or exceed) that goal.

You want your content to DO something – deliver a message, make someone laugh, generate income – determining the why for your content is important to establish and clarify that goal, so that you decided what kind of content to produce.

Some questions you may want to consider in establishing the goal for your content include:

  • Are you introducing a new product or service for sale?
  • Is the content you’re producing educational, or will it be used for entertainment purposes?
  • Do you want your content to have a single goal, or are you interested in creating multipurposed content? Why did you chose that option?
  • Why are you targeting a specific demographic? Why aren’t you targeting a specific demographic?
  • What methods are you interested in using to distribute your content. Why are you interested in those methods?

Foundation is fundamental – you can’t build a house without one. The same goes for content. Your WHY is the foundation; the stronger you make it, the more structurally sound your content will be. That’ll ensure it’s effectiveness.

Building your foundation will require you to dig in; analyze your short- and long-term goals for your content. Developing your WHY affords you the chance to figure out what elements, items, and tools you need to build structually sound foundation, so that your content stands up well.

For example, if your goal is to sell a product or service, then determining why you chose to sell a specific product or service is one step in building a strong foundation. Another element in the building process is considering why you’re taking a specific route in creating this content (publishing on a blog, producing a YouTube video, etc.)

WHY do you want to do this? That’s the first step in creating and producing effective content.

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